42% of babies are predisposed to developing cradle cap on their scalp during their first year of life. Although researchers are actively working to determine a single cause for this phenomenon, they currently cannot provide a concrete answer. However, research recommends preventive methods and measures to address this, including the use of protective and nourishing products.

The scalp skin of babies is up to 12 times more sensitive than that of an adult. While it absorbs any substance applied to its surface extremely quickly, it loses any nutrient or nourishing element from the scalp and hair just as rapidly, thus leading to a state of constant fragility.

When discussing atopic dermatitis or seborrheic dermatitis, colloidal oatmeal extract, marshmallow root, hydrolyzed oat protein, and aloe vera are among the top ingredients that transform baby and children's shampoo into a treatment shampoo adapted to the unique needs of their scalp and hair.

When designing this product, Biotiful Kids experts considered prevention as the most effective method of defense. The Biotiful Kids Shampoo formula is adapted and suitable for all scalp types, representing an ideal way to hydrate, protect against external factors, and provide gentle care.

The extract from the flowers, leaves, and stems of mallow is the ingredient that offers numerous benefits at the cutaneous level, having a moisturizing, strongly soothing, anti-irritant, anti-inflammatory, and antioxidant effect.

Hydrolyzed oat protein is a nutritive moisturizing complex, capable of penetrating deep into the skin structures, forming a protective layer that retains water in the tissues and prevents transepidermal water loss.

Colloidal oatmeal acts as a gentle exfoliant, cleansing even the most sensitive scalp without the need for harsh, aggressive chemical ingredients, and without affecting the skin's natural protective layer. It stimulates natural and efficient scalp cell regeneration. Rich in active ingredients, proteins, carbohydrates, lipids, beta-glucans, mineral salts, and trace elements, it ensures proper cell function, revitalizes and invigorates the skin tissue, providing a strong and healthy start for your child's hair roots and hair.

The aloe vera extract contributes to the proper functioning of the sebaceous glands, regulating excess sebum and having an antibacterial effect, thus helping to maintain the health of the scalp and hair.

In 2016, the non-profit organization APC Romania published an independent study on shampoos for children and babies on the market, with a shocking report: "only 2% of the products available on the market are safe for children and babies".

When we discovered this study, we promised ourselves that our children's scalps would never come into contact with toxic shampoo. We kept our promise; Biotiful Kids babies will enjoy natural ingredients carefully selected by a team that believes in the generation that will change the world.

Biotiful Kids products do not contain paraffin, steroids, sodium sulfate, SLES, SLS, parabens, petroleum, phthalates, synthetic fragrances, or DEA. The fragrance in some Biotiful Kids products is certified organic and derived from essential oils. Proof of certification is available upon request. Biotiful Kids products are vegan, organic, cruelty-free, and gluten-free.

References and studies used in the creation of the Biotiful Kids Shampoo:

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