The well-being company that knows exactly what type of lifestyle you deserve, a #nontoxic one.

I want happy, healthy, informed and committed women around me, who understand the definition of evolution and the fact that this process is about education, mutual support and kindness. I chose to be with the most noble beings on this planet and offer them personal support through the cultivation of a healthy relationship with their own body and its care. Biotiful Brands is more than a brand, a mission, it is the message we send to all women in this world, they deserve not only to be beautiful, but to feel beautiful too.

 

This is nontoxic beauty.

 

 

Angelina Cozma - founder Biotiful Brands & Biotiful Beauty Atelier

 

WHO ARE BIOTIFUL WOMEN?

Women of all ages, with different passions, different body types, with short or long hair, blonde or brunette, small or big eyes, doctors, lawyers, teachers, artists, mothers, wives, sisters, daughters, athletes, followers of relaxation, adventure, news.⁣
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Biotiful women are those who love their bodies and feel good in their own skin, and women who are now learning to accept and understand themselves as they are, who are going through a good time or who are going through a bad time, women who learn new things every day, and women who are just now starting to give themselves confidence and courage!⁣
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All these women share two things - they understand the importance of proper care and are passionate about non-toxic beauty , the only one that offers you benefits without coming with negative effects on your health in the short or long term.⁣

WHO ARE WE?

The team of experts that revolutionized the field of beauty. A few years ago, when we opened the first non-toxic beauty salon in Romania , Biotiful Atelier, and managed to find, together with the women of our society, the harmony between inner and outer beauty, we felt that we were taking the first step in such a new field for Romanians.

We are the inspiration for women who want to realize how important they are in this life. The invitation to take care of themselves differently is the most powerful message through which we value smart choices. Regardless of the roles we have in life, the responsibility towards ourselves, women, is essential for a healthy family .

We dedicate all the work behind Biotiful Brands to women who want to discover beauty as a state of well-being and a form of self-love, open to gentle education and together to normalize self-care and a life in harmony with your body and soul!

WE BELIEVE

In feminine beauty, a mix between a sharp mind, a kind soul and an attractive appearance. Above all, the truly beautiful woman is only the one who, being loved by herself, knows how to make herself pleasant.

Skin care, body care, hair care are a way of giving yourself love and self-care, with Biotiful Brands products offering you a well-being experience, nourishing your body and offering you long-term solutions.

We want to educate, not treat! The fact that most women wait until they have a problem before they can treat it is a very sad reality. When women understand that the culture of self-esteem and self-love includes taking care of your body and skin, they will feel nothing but respect and admiration for their mind, body, and soul every day.

WE CHOOSE

Transparency and science, as sources of communication and information. We chose to stay in the area of non-toxicity, because we do not want to cross the fine line towards pseudoscience and exaggeration. The brands in the Biotiful Brands family and the international partners with whom we have created a relationship based on efficiency and trust are selected by our team of experts according to strict and well-defined criteria.

These criteria include the brand's history and experience in researching and developing non-toxic products, respect for the environment in the production process (energy, water consumption and CO2 emission control) and the use of recyclable packaging, the use of natural, vegan-friendly ingredients, innovative, efficient and safe formulas, compliance with the zero-kilometer concept (use of local ingredients), the existence of clinical tests and compliance with EU legislation on the regulation of cosmetic products and of course non-testing on animals.

These standards are reached by very few brands worldwide, and those that comply with them are already part of our portfolio and we proudly represent them in Romania.

For home hair care, I chose Secret Professionnel from France with a strong history in research of over 50 years.

When it comes to manicure and pedicure care, our trust was placed exclusively in the Fedua brand from Italy, the first European company to develop a non-toxic brand dedicated to manicure and pedicure.

In the skin care area, we chose the French brand Anne Semonin , a unique presence on the world market with over 35 years of experience and a holistic approach to skin problems and health. We wanted a non-toxic approach also when it comes to oral care, probably one of the most important and complex areas of personal care. We chose the Italian brand Radium, the first non-toxic toothpaste that also delivers results.

Our own Biotiful Body body care range is our soul project and we are honored that it was created in a laboratory in Italy, alongside respected European experts and researchers.

Friendly all over! Our product packaging is made from a type of recyclable plastic that has been given a second chance and will receive a third, fourth and so on!