Holi (stick) is a 100% natural, aluminum-free deodorant that soothes and hydrates the skin, without toxic synthetic fragrances.

Created out of founder Jena Covello's desire to eliminate toxic metals from traditional deodorants, holi (stick) is formulated with vegetable oils, natural butters, and beeswax, providing skin care while protecting its microbiome.

AROMA

The fragrance notes include rose, orange blossom, neroli, amber, caramel, helichrysum, saffron, and patchouli – a warm and sophisticated composition that exudes femininity, mystery, and refinement.

BENEFITS 

• Long-lasting freshness : castor oil and organic coconut oil work synergistically to eliminate odor-causing bacteria, possessing powerful antimicrobial properties. Coconut oil, rich in lauric acid, soothes dry skin and supports microbiome balance.

• Velvet-soft and hydrated skin : sunflower seed butter and avocado butter, rich in essential fatty acids and antioxidants, protect the delicate skin of the armpits and help restore the skin barrier.

• 100% natural fragrance : aromatized with an exclusive blend of essential oils and isolates inspired by Jenei's travels – no synthetic fragrances.

KEY INGREDIENTS

✔ Castor oil

Obtained by cold-pressing the seeds of the Ricinus communis plant, this natural oil with a dense texture is known for its ability to intensely moisturize the skin and reduce bacteria that cause unpleasant odors.

✔ Coconut oil

Coconut oil is rich in essential fatty acids with recognized benefits for skin health. Approximately 50% of its composition is lauric acid, a compound with a soothing effect that helps reduce dryness and restore the natural balance of the skin microbiome, thus contributing to odor neutralization.