To discover our new product, we invite you to take a journey to the Apuseni Mountains, in the area generically called the Beiuș region. It is there that we discovered the purest thermal water in Romania, extracted from a depth of 2500 meters, and we have created a partnership to support this local brand alongside Biotiful Brands.
Yes, it's about Beyus Thermal Water, and it's part of our product portfolio. This collaboration makes us proud to be able to support this Romanian-made product.
A product that, by comparison, can rival any international thermal water brand; this is the strong point that led us to study it further. Eurofins Scientific, a world leader in clinical testing for pharmaceutical and cosmetic products, conducted clinical tests on this product and confirmed its therapeutic properties:
The concentrations of boron and manganese present in the product accelerate the healing and recovery of damaged skin by 20% in the first 24 hours (Stimulatory Effect of Boron and Manganese Salts on Keratinocyte Migration, Acta Derm Venereol 2004; 84: 191–194).
According to the clinical study conducted by Eurofins Scientific, at the end of the in vivo clinical testing period on human subjects aged 18 to 60, male and female, with phototype (Fitzpatrick): II, III or IV, with sensitive facial skin, regular or occasional users of facial cosmetic products, the results of the qualitative and cosmetic efficacy evaluation of the product show: Measurement of bacterial activity for acne shows a 35% reduction 10 minutes after application of the product.
Method: Qualitative evaluation of Propionibacterium acnes on the skin surface performed by skin fluorescence measurements with Visiopor® PP34N: • Before product application (D1/T0) and then 10 minutes after product application (D1/T10min); on the face (forehead).
A single application of the product generated a significant 35% increase in hydration levels in the upper layers of the skin.
Method: Evaluation of the moisturizing effect by measuring the hydration level (Corneometer® CM 825 from Courage + Khazaka): before product application (D1/T0), 1 hour after product application (D1/T1h), on both areas - the treated area and the control area.
What you should know about Beyus Thermal Water:
- Soothes sensitive, atopic skin, reduces irritation and inflammation.
- Cleanses and purifies the complexion, reduces the activity of acne-causing bacteria, hydrates and revitalizes the skin. Balances the skin microbiome, thanks to its high content of minerals such as selenium, magnesium, copper, and calcium.
- Accelerates the scarring and healing process.
- It is hypoallergenic and safe for every member of the family - from the youngest to the oldest.
- Replenishes minerals lost through perspiration during the hot season, recommended for all skin types, and most importantly, it can be reapplied countless times a day, even over makeup.
Interesting to note:
- The difference between brands of thermal water lies in the amount of minerals the product contains, but interestingly, a higher mineral content doesn't necessarily mean greater benefits. It's just a marketing ploy that shouldn't be ignored, especially when it's double the price.
- It should be noted that all studies on thermal water are conducted by companies that produce and market thermal water, and we do not have independent studies to attest to the actual capabilities of certain products.
- Exposure to air conditioning is certainly quite prolonged during the summer: in homes, offices, airplanes, cars, and shops. Air conditioning reduces indoor humidity, leading to intense skin dehydration, with effects similar to those of UV rays on our skin.
A study conducted in Japan on the effect of air conditioning and the effect of humidity on the skin, carried out on 20 volunteers for only 30 minutes of exposure to low humidity, concluded the following:
A decrease of only 30% in the relative humidity factor can affect skin properties in just 30 minutes, reducing skin elasticity, accentuating wrinkles, and slowing down cell regeneration.
The same thing happens when the cold season comes and the heating plants start to operate.
What can you do? Transform APA TERMANA BEYUS into your skin's best friend and remember to apply it to your face every 2 hours for revitalization, antibacterial and anti-inflammatory properties.