Biotiful Brands deodorant is a non-toxic deodorant based on the natural ingredient Potassium Alum - a special translucent, white, and odorless crystal that exists in nature as a crystallization of a specific type of salt.
It is crushed and transformed into liquid form, then mixed with therapeutic and antibacterial ingredients to provide a non-toxic and safe solution against excessive and foul-smelling perspiration.
What are the main differences between a toxic and a non-toxic deodorant, and where is the innovation found?
There are two major differences between Potassium Alum (a non-toxic ingredient called Aluminum potassium sulfate dodecahydrate) and Aluminum Chloride (a toxic ingredient) + Aluminum Chlorohydrate (a toxic ingredient) - all of which are basic ingredients in antiperspirants.
The last two toxic ingredients found in most deodorants on the market are salts that react with peptides and amino acids in the skin, forming a gel that blocks the sweat glands and ducts, preventing perspiration using a chemical blocking mechanism. Furthermore, both have a relatively low specific molecular weight (usually between 250-350 daltons), meaning they can easily penetrate the dermis and the blood-brain barrier, reaching the bloodstream and thus the entire body.
On the other hand, the non-toxic ingredient Potassium Alum has a much larger molecule (around 480 daltons), meaning it is too large to be absorbed into the skin (the largest size that can be absorbed by the skin has been shown to be a maximum of 450 daltons). Therefore, instead of forming a gel layer to prevent perspiration, Potassium Alum remains on the skin's surface, where it prevents the appearance and multiplication of the bacteria responsible for perspiration and its unpleasant odor.
Also, Potassium Alum adjusts and balances the pH of the skin's surface, creating an environment where bacteria cannot multiply.
Among the important benefits of this ingredient are calming the skin, reducing irritation and redness, and preventing ingrown hairs. Therefore, you will no longer need to cover your underarms and will get rid of the unsightly appearance.
In the first moments after application, the deodorant will leave a moist layer on the skin, but the minerals dry in a few seconds and form a protective layer on the skin, offering all the benefits mentioned above.
What kind of person should use this deodorant?
1. Any woman who cares about her health and understands the importance of using a safe product, especially when it comes to the underarm area.
2. Any woman who is informed and understands how dangerous the aluminum used daily in our bodies is.
3. Any woman who has taken the trouble to study what products she puts on her body knows that a great many researchers in the field associate aluminum with breast cancer.
4. Any woman who understands that reducing chemical substances in cosmetic products will ensure hormonal balance, on which so many physiological processes in her body depend.
