COLOR WOW is a revolutionary brand dedicated to color-treated hair, created by Gail Federici, co-founder of John Frieda. Born from the desire to offer real solutions to the most common problems of dyed hair – fading, frizz, greasiness or thinning – Color Wow uses innovative, clean and highly effective formulas.
The products are formulated without sulfates, parabens, drying alcohol, silicones, oils, or other ingredients that can affect hair color or texture. The brand has excluded over 1,500 ingredients considered harmful, focusing on clinically tested active compounds with proven effects on hair health and beauty.
